Overview
Eleganzia is a luxury retail and client-relationship management system designed for high-end boutiques. The platform helps retailers track client preferences, manage personalized outreach, and create VIP shopping experiences.
Built for luxury retailers who understand that their most valuable asset is the relationship with each client.
My Role
As lead software engineer and project manager, I built the entire product solo:
- Product Strategy — Designed CRM features for luxury retail context
- Full-Stack Development — Built the complete Next.js platform
- Client Data Architecture — Designed schema for rich client profiles
- Payment Integration — Implemented Stripe for high-value transactions
- UX Design — Created elegant interfaces matching luxury brand standards
Every component built by me.
Architecture
Premium architecture designed for personalization at scale:
Backend
Next.js API routes with TypeScript. Prisma for type-safe PostgreSQL access. Stripe for payment processing.
Client Intelligence
Rich client profiles with purchase history. Preference tracking and style notes. Relationship timeline with all touchpoints.
Inventory Management
Product catalog with high-resolution imagery. Stock tracking across locations. Hold and reserve functionality for VIP clients.
Communication Layer
Email templates with merge fields. SMS notifications for arrivals and events. Scheduled outreach reminders.
Hard Problems
1. Client Privacy
Luxury clients expect discretion. Implemented role-based access so only assigned stylists see full profiles.
2. Preference Modeling
Style preferences are nuanced. Created flexible tagging system with hierarchical categories and exceptions.
3. High-Value Transaction Security
Large purchases require extra security. Added multi-factor authentication and transaction limits with override workflow.
4. Multi-Location Inventory
VIP clients shop across locations. Built unified inventory view with transfer requests and availability holds.
What I'd Improve Today
- Add AI-powered style matching and recommendations
- Implement virtual try-on with AR
- Create client mobile app for exclusive access
- Add predictive inventory based on client preferences
- Build integration with luxury consignment for pre-owned
- Implement blockchain for authenticity verification