Writing
Writing
I write about the decisions, systems, mistakes, and ideas behind building software and leading technology teams. Long-form essays and shorter notes.
- Product3 minJul 18, 2026
A Year of Shipping at Adalo
Deep linking, X-Ray, and Studio looked like three unrelated features. Looking back, they were the same idea told three times.
- AI3 minJul 14, 2026
Point, Don't Prompt
Why we built Studio so AI hands you an app you can direct on a canvas — not a chat box you have to argue with.
- Engineering3 minJul 24, 2025
The Performance Tax Nobody Can See
What building X-Ray taught me about making the hidden cost of no-code decisions visible before users hit the wall.
- Product3 minApr 24, 2025
Shipping the Feature Nobody Demos
Deep linking was our third most-requested feature and the least glamorous thing we shipped. That's exactly why it mattered.